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In The Scenario, reporter Kirbie Johnson takes readers behind the scenes of the buzziest movies and TV shows to reveal how the best wigs, special-effects makeup, and more are created. For this edition, Johnson interviewed Euphoria department head Donni Davy in the makeup trailer as season three wrapped last year. As you may expect, some spoilers about the first episode are ahead.
“For better or for worse, everyone's kind of trying to find God.”
HBO’s Euphoria has returned. Much has changed: The students are now adults, and a five-year time jump finds everyone in the real world—and finding God, according to makeup department head artist Donni Davy. Changes have also happened behind the scenes, where Hans Zimmer took over the musical score, a stark contrast to Labrinth’s haunting high school melodies of seasons one and two; and costume designer Colleen Atwood came on as coproducer and helped with wardrobe direction, now overseen by Natasha Newman-Thomas after the departure of Heidi Bivens.
Despite the show’s dark themes, this season is also visually brighter, with the first episode featuring scenes of sun-soaked California and vibrant decor, including Lexi’s apartment and Nate and Cassie’s ornate home. With these visual and audio changes, the show reads more like an epic Western than the dreamy, neon-coated atmosphere of seasons one and two.
But a lot also remains the same. There’s no shortage of drama for Rue (Zendaya), who’s still involved in the drug business. The impact of narcotics in the US continues to be a major theme, according to showrunner Sam Levinson. At a press screening of the first episode, he discussed how the death of actor Angus Cloud, who portrayed Fez, in 2023 affected him, and how fentanyl continues to be the main culprit of drug deaths in America. Season three, according to Levinson, alludes to the third step of the 12-step recovery plan: “Surrender your will and life to the care of your higher power”—hence taglines leading up to the premiere like, “May God have mercy.”
Crucially, the makeup remains a constant and vital element in the show. Davy has designed the makeup looks for Euphoria since the show’s inception in 2019. From the get-go, Levinson wanted Davy to create makeup looks that “people would pause the show and study,” a task she had to execute without distracting from the themes of the show.
In season one, Davy gravitated toward the pastel shades and winged liner of the late 1960s—an era that’s heavily inspired her over the years—as well as ’70s glam rock, ’80s elongated cat eyes, and ’90s grunge liner. That first season was seven years ago, and “Euphoria makeup”—now synonymous with sparkling gemstones, winged liner that could gut someone, and glitter tears—has gone on to captivate audiences and inspire tens of thousands of fans to play with makeup. And the interest hasn’t slowed since. According to Google Trends, searches for “euphoria makeup” reached peak interest in 2022 after season two premiered, and searches have already spiked in the week leading up to the third season’s release on April 12.
I’ve seen firsthand how hungry fans are for Euphoria makeup. In 2021, I was given a tour of the show’s makeup trailer. While there, I got a behind-the-scenes look at what Davy—who has amassed her own huge social following because of the show—used on the cast, as well as a first look at Half Magic, the makeup brand Davy launched with studio A24’s blessing (and backing). After posting videos from my time in the trailer, I gained more than 35,000 followers on Instagram in one day, simply for reporting on things like Zendaya’s onscreen foundation and how (and why) Sydney Sweeney’s character Cassie always looked sweaty.
I was invited back to the makeup trailer for season three at the end of filming in November 2025. ”Base camp,” as the set was called, was situated on a closed-off lot in downtown Los Angeles. Everything was shrouded in secrecy, from the trailer doors labeled “LA Nights” (a code name taken from the show where Lexi works as an assistant this season), to yellow production signage reading “10 Commandments,” another code to keep filming confidential. I had no idea who was on set or what was being filmed, but it didn’t matter. I was there to find out if we were getting what the Euphoria makeup people have come to expect—or if everyone matured out of “look at me” beauty in the time jump.
Good news: While season two featured more subdued makeup, in season three we’re back to “capital G glam,” says Davy. But it’s not the bold color and dazzling rhinestones we were introduced to in 2019. Instead, it’s Davy’s take on nostalgic Hollywood makeup, with nods to the looks of icons past and present. “It's not as experimental,” she says. “In high school, there was tons of glitter. There’s also tons of glitter in season three, but the girls are grown up, and the creative vision is different. Sam [Levinson] wanted me to do my version of traditional glam—Hollywood glam.”
High contrast lip-spo
Kirbie Johnson
Inner and outer winged liner
Kirbie Johnson
It was also important for the makeup to be high-contrast, whether that meant a dark lip liner with a nude lipstick or red lips with exaggerated black eyeliner. That’s because the film stock used specifically for this season pushed the contrast on camera, causing makeup elements to look blown out or change color, something Davy realized when reviewing the raw footage (called “dailies” in TV land). It was clear some makeup looks weren’t landing and needed to be taken up a notch. “We need cunt-ery here,” she says, “we need to go hard.”
Maddy’s eyeliner offers a good example: “I'm like, ‘Girl, the wings are always iconic on you,’” Davy recalls saying to actor Alexa Demie. “They always look so good, but without that high-contrast moment, whether it's a sharp line on the bottom or just a tightline, we don't get that extra-visual thing to sink your teeth into.”
More season three makeup inspiration
Kirbie Johnson
Nineties-era Pamela Anderson, Y2K makeup, and a touch of the ’60s all inspired Davy this season. Her mood boards—plastered across every square foot of the trailer—showed references that ran the gamut depending on the character and the scene: Hustler and Playboy spreads with handwritten notes from Davy like, “red nails, simple eyes, classic lips”; “super glowy—NO POWDER”; and “babydoll lashes.” Pages upon pages of similar makeup looks featuring models and notable celebrities like Kate Moss, Rihanna, Sabrina Carpenter, and Gabriette. “[The makeup overall] is sparkly, luscious, juicy, glam,” says Davy. “It's like a campaign against the ‘clean girl’ aesthetic. That's my inspiration. It's big, unapologetic glam.”
After reading the scripts, Davy imagines what a character may be doing at that point in their life to help her design their look. Take the aesthetic for Jules (Hunter Schafer) this season, which includes bleached brows and core shades of red, silver, and black. “I wanted [Jules] to have this deranged moment at home [where we had the] Pat McGrath Labs peel-off mask on top of makeup, and I wanted her to peel it off on camera and stretch it,” Davy says. “These are the things I imagine the characters doing, and it helps me figure out what to do. If there's no imagination or story or passion for me, it’s hard to get inspired.”
Anna Van Patten wearing three Euphoria makeup trends at once
Kirbie Johnson
Sydney Sweeney with frosty lids and tightlined lashes
There are a few things you’ll see a lot of this season: Sharpen those eyeliners, because inner-corner wings are a big one. Brown tightliner is another. “Everyone is tightlined,” says Davy. “I really want the eyes to be super-fucking piercing,” says Davy. Frosty lips and a shitload of body shimmer are coming our way, too, while blue eye shadow is a throughline for several characters because, she says, it’s the “eye shadow shade of the woman that's kind of going off the rails” or “the woman who's really extra.” There are also more nail sets this season, which Davy commissioned from artist Caroline Cotten.
Rosalía as Magick
Kirbie Johnson
Each character has their own distinct aesthetic for the season, even if they didn’t play with makeup much in the past. For example, in season two, Cassie was trying to emulate Maddy and Jules. Now she’s forged her own beauty direction as a vixen—think video girl or classic pinup. “[Brigitte] Bardot is always on my Cassie boards,” says Davy.
In the past, they could create a Cassie look in under an hour, says Davy, but this season Sweeney was in glam for two hours before filming because she was in full, head-to-toes body makeup. We learn that Cassie wants her wedding to Nate exactly the way she envisions it—$50,000 flowers included—and if that means joining OnlyFans, she’s willing to do what it takes to make her own money. “It's very performative,” Davy says of Cassie’s makeup this season, noting that Sweeney was typically down to try anything makeup-wise. “It's kind of desperate, unapologetic. She's trying to get attention. It’s for the male gaze.” But Davy’s doing her own take on the “male gaze” by creating looks female viewers will want to emulate and compliment each other on—not makeup that men would find suitable.
Davy’s mood boards for Cassie and Jules
Kirbie Johnson
Sydney Sweeney in Cassie’s “vixen” makeup
Kirbie Johnson
Maddy is an assistant in Hollywood, working with a top manager but just making ends meet. Her makeup projects someone she’s aspiring to be. “Her inner light has gone out,” says Davy. In an office job and in her “hustler era,” as Davy describes it, Maddy feels defeated—at least in the beginning of the season. “There doesn’t seem to be a lot of joy in her life, so I think this matte colorless colorscape really works. She’s trying to be more grown-up—all business, no frills.”
This is a stark contrast to who Maddy was in high school. “Her makeup was this theatrical performance; it was playful, tapping into these different sides of her,” says Davy. Maddy was “unfuckwithable” and fierce, but the sparkle and color helped home in on her hopeful, tender side too. One thing Maddy knows how to do is do her makeup and look a part (which we learned from her backstory in season one), and Davy believes she’s using this new look strategically: “Showing up to work with a purple sparkly eye is not going to get her the results she wants in terms of being taken seriously.”
Demie was very involved in Maddy’s looks and wanted to go the more traditional glam route, notes Davy. “Because it’s Maddy and me and my team, we get this unapologetic, bold version of something traditional,” she explains. “This style of makeup is new for Euphoria because we’re not usually bringing in traditional styles of makeup.”
Alexa Demie as Maddy
HBO
While Rue was meant to look worse for wear in previous seasons, Davy says, there are only a few times when she makes her look rough this go-around. Otherwise, she’s still wearing MAC Face and Body, as we previously reported, and has a healthy glow, thanks to Half Magic Dew Lock Setting Spray. She even has a few legitimate makeup looks, like brown eyeliner in her water lines for the wedding, says Davy.
Some of Lexi’s makeup inspo
Kirbie Johnson
Maude Apatow in Lexi’s season three makeup look
Kirbie Johnson
As a teen, Lexi (Maude Apatow) was mostly a no-fuss makeup girl, although she occasionally threw on some kind of a red lip. In season three, though, she embraces her own version of Hollywood glamour. “Even Lexi has a banging glam—not just a statement lip—but lashes, the whole shebang,” says Davy of the character’s brick red lipstick and subtle wings. “We wanted a more mature version of her high school red-lip look,” adds Davy, who drew from her vintage ’70s wardrobe for inspiration. “Clearly, she’s really into this formal attire, so we thought she would have a real makeup routine, too, that she’s been working on and perfecting. She wants to look well-rested. She is definitely not showing up to work with no makeup.”
Jules isn’t in the first episode of the new season, but Davy shares that her look this time around is more minimal than the others (and for the character), due to the seriousness of her life when we see her again. “It's not colorful,” says Davy. “It's not happy.”
Hunter Schaffer in one of Jules’ season three looks
Kirbie Johnosn
There's no shortage of prosthetics this year, either. “This has been the most prosthetic-heavy and glam-heavy of all the seasons,” Davy says. “Season one was makeup-heavy in a different way; it was all about eyes. Skin was [just] tinted moisturizer. The lip was a gloss. I think Alexa was the only one who had lip liner. This season, however, is full, head-to-toe glam.”
As you can see, there will be no shortage of Euphoria makeup discussions this season, and I still have a lot to share. Each week, I’ll break down the highlights of the makeup, including products used, straight from the source. Bookmark this story and follow us on social media so you don’t miss anything.
Davy prepares to give an on-set spray tan
Kirbie Johnson
The formulas behind Cassie’s fake tan
Kirbie JohnsonEpisode 1: "New Beginnings"
Skin is always a big part of the show, but especially this season. Davy used Suqqu foundation, which has a satin effect and is “super buildable,” she says. “It can be really high coverage, or it can be sheer—and it looks so much like skin.” She mixed it with Saie Super Glowy Gel and applied it by infusing a Pawpaw sponge with Half Magic Dew Lock Setting Spray and the foundation, so it lasted throughout filming.
In episode one, Cassie is scantily clad and tan, in case you didn’t notice. Sweeney would get a spray tan, then Davy would mix OFRA Cosmetics RCK Red Carpet Color with Westmore Beauty Body Coverage Perfector, Vita Liberata Body Blur, and Hempz Body Lotion to give her skin an even, in-your-face glow.
Some scenes, however, required stronger, transfer-proof makeup. “For Syd, if she has a sex scene or is in bed or is wearing white or swimming—anything where my body lotion mixture isn’t going to cut it, we use full-on, alcohol-based, body-coverage paints,” says Davy. She used Allied FX Bluebird Iridescent Inks in Cashmere and Bronze Pearl to add shimmer to the tans, avoiding a matte, flat look.
